Aristotle's Means of Persuasion Quiz

Match the following terms with their corresponding means of persuasion in Aristotle's rhetoric.

• Emotional appeal

• Ethos

• Credibility or ethical appeal

• Logos

• Traditional stories or myths

• Pathos

• Logical appeal

• Mythos

Which appeal refers to credibility in Aristotle's categories of persuasion?

• Ethos

• Logos

Answer explanation

In Aristotle's categories of persuasion, 'Ethos' refers to credibility and the trustworthiness of the speaker. It is essential for persuading an audience, distinguishing it from 'Logos' (logic) and 'Pathos' (emotion).

The term "Pathos" in Aristotle's means of persuasion refers to (a)  

• Logic

• Credibility

• Emotion

• Time

Answer explanation

In Aristotle's rhetoric, 'Pathos' refers to the emotional appeal used to persuade an audience. It contrasts with 'Logos' (logic) and 'Ethos' (credibility), making 'Emotion' the correct choice.

What is the focus of the "Logos" appeal in persuasion?

• Logic

• Emotion

Answer explanation

The "Logos" appeal focuses on logic and reasoning in persuasion. It aims to convince the audience through clear arguments and factual evidence, making "Logic" the correct answer.

Match the following categories of persuasion with their descriptions.

• Appealing to the audience's sense of reason

• Pathos

• Appealing to traditional stories or cultural beliefs

• Logos

• Appealing to the audience's emotions

• Ethos

• Appealing to the speaker's credibility or character

• Mythos

"Ethos" primarily appeals to (a)  

• Emotions

• Logic

• Conscience, ethics, morals, standar

• Humor

Answer explanation

"Ethos" appeals primarily to conscience, ethics, morals, and standards, as it establishes credibility and trustworthiness in arguments, influencing the audience's perception of right and wrong.

In persuasive communication, which appeal is used to evoke feelings?

• Pathos

• Logos

Answer explanation

In persuasive communication, 'Pathos' is the appeal used to evoke feelings. It aims to connect emotionally with the audience, making them more receptive to the message.

What is the main goal of an author or speaker using ethos?

• To convince the audience of their good character

• To provide statistical data

Answer explanation

The main goal of using ethos is to convince the audience of the author's or speaker's good character. This credibility helps to build trust and persuade the audience effectively.

How should an author or speaker quote others when using ethos?

• Accurately and fairly

• Briefly and vaguely

Answer explanation

An author or speaker should quote others accurately and fairly to establish credibility and trust (ethos). Misquoting or distorting others' words undermines their integrity and the effectiveness of their argument.

What is an important aspect of establishing ethos with an audience?

• Establishing common ground

• Using complex vocabulary

Answer explanation

Establishing common ground is crucial for building ethos, as it helps the audience relate to the speaker and fosters trust. This connection enhances credibility, making the message more persuasive.