Ch 6 - Consumer Decision-Making Quiz

In consumer decision-making, what does the term "value" refer to?

• The monetary cost of a product

• The perceived benefits relative to cost

• The brand reputation

• The quality of customer service

What is the difference between utilitarian value and hedonic value?

• Utilitarian value is related to practical benefits, while hedonic value is related to pleasure.

• Utilitarian value is related to pleasure, while hedonic value is related to practical benefits.

• Both utilitarian and hedonic values are related to practical benefits.

• Both utilitarian and hedonic values are related to pleasure.

Identify the type of purchase based on consumer involvement.

• Routine purchase

• Limited decision-making purchase

• Extensive decision-making purchase

What determines consumer satisfaction or dissatisfaction after a purchase?

• Product quality

• Price

• Customer service

• All of the above

Name one way marketers can reduce cognitive dissonance.

• Provide clear and accurate information

• Offer discounts and promotions

• Use celebrity endorsements

• Increase product variety

What are the two levels of consumer loyalty according to the reconceptualized consumer decision-making process?

• Brand loyalty and store loyalty

• Emotional loyalty and rational loyalty

• Behavioral loyalty and attitudinal loyalty

• Transactional loyalty and relational loyalty

Social class is typically measured by which of the following?

• Income

• Education

• Occupation

• All of the above

What is an "aspirational reference group"?

• A group that an individual admires and wishes to join

• A group that an individual is currently a member of

• A group that an individual avoids

• A group that has no influence on an individual

Who are "opinion leaders"?

• Individuals who influence others' opinions

• People who follow trends

• Experts in a specific field

• Celebrities with large followings

The socialization process in consumer behavior involves:

• Learning and adopting the norms and values of a society

• Understanding the technical specifications of a product

• Analyzing the financial aspects of a purchase

• Evaluating the environmental impact of consumption