Global marketing (Deloitte’s report)

1. What technology do CMOs highlight the importance of?

• • Artificial Intelligence

• • Augmented Reality

• • Internet of Things

• • Data Analytics

2. Should systems to improve customer personalization be complemented by human-centered methodologies?

• True

• False

3. The goal of expansion to new markets is:

• 1. Increasing brand awareness

• 1. Diversifying revenue streams

• 1. Reaching the right segments

• 1. Gaining competitive advantage

4. Is creativity the way to solve a problem in a non-traditional way?

• True

• False

5. Which one isn’t a strategy to encourage creativity in your organization?

1.  Redefine what creativity can offer

• 1.  Redefine what creativity can offer

• 1.  Involve the rest of the organization in the journey

• 1. Not opening your mind to new ideas

6. Which option isn’t a  good way if a brand wanted to include creators as strategic partners in creativity plans?

• 1. Build a partnership based on relevance

• 1. Interfere a lot in the content preparation processes

• 1. Align on expectations

7. Blockchain ensures the privacy of consumer data

• True

• False

8.What is the main focus of CMOs' sustainability efforts?

• Improving internal sustainability practices within their organizations

• Reducing consumer energy consumption

• Promoting environmental activism

• Increasing consumer awareness of environmental issues

9. 9. Which of the following is NOT a key sustainability priority for CMOs?

• • Reducing waste in marketing campaigns

• • Developing sustainable products and services

• Establishing long-term sustainability commitments

• • Using unsustainable materials to reduce costs

10. Energy, Resources, and Industries (ER&I) companies prioritize building more inclusive capabilities over sustainability.

• True

• False