Broadcast Advertising Concepts

The video tutorial covers broadcast media, focusing on television and radio advertising. It discusses the advantages and disadvantages of each medium, including costs, audience reach, and challenges like streaming services. The tutorial also highlights the importance of targeting specific market segments and the variability of advertising costs. An assignment is introduced, requiring students to evaluate commercials based on production costs.

What are the two major types of broadcast media discussed in the video?

• Television and Internet

• Internet and Print

• Radio and Print

• Television and Radio

What is the standard length of a TV commercial?

• 5 seconds

• 30 seconds

• 15 seconds

• 60 seconds

Why do advertisers still spend a lot of money on TV ads?

• Because TV ads are easy to produce

• Because TV is a mass market medium

• Because TV ads are cheap

• Because TV ads are short

What is one major disadvantage of TV advertising?

• Limited viewer reach

• High production and advertising space costs

• Short lead time

• Low production costs

During which time slot is TV advertising most expensive?

• Morning

• Afternoon

• Late Night

• Prime Time (7:00 p.m. to 11:00 p.m.)

How much did a 30-second commercial spot cost during the Super Bowl in 2009?

• $2 million

• $3 million

• $1 million

• $4 million

What is one advantage of radio advertising?

• Long exposure time

• Limited listener reach

• Short lead time

• High production costs

What is a disadvantage of radio advertising?

• Limited flexibility

• Listeners can switch stations to avoid ads

• Long lead time

• High production costs

When is the prime time for radio advertising?

• 6:00 a.m. to 10:00 a.m.

• 12:00 p.m. to 2:00 p.m.

• 4:00 p.m. to 6:00 p.m.

• 8:00 p.m. to 10:00 p.m.

How much can a single 30-second radio spot cost in Manitoba?

• $10 to $20

• $100 to $150

• $25 to $50

• $60 to $80