TBCCM

What is the primary focus of consumer behavior in marketing?

• Reducing marketing costs

• Increasing product variety

• Maximizing profit margins

• Understanding tourist behavior patterns

Which stage comes first in the consumer decision-making process?

• Evaluation of Alternatives

• Post-Purchase Behavior

• Information Search

• Need Recognition

What is a key factor in the evaluation of alternatives?

• Market share

• Product attributes

• Brand loyalty

• Advertising frequency

Which type of segmentation is based on life cycle stage?

• Demographic Segmentation

• Psychographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

What is the main goal of market segmentation?

• To reduce production costs

• To identify unique consumer needs

• To increase advertising reach

• To create new products

Which of the following is NOT a demographic variable?

• Gender

• Personality

• Income

• Age

What does psychographic segmentation focus on?

• Product features

• Personality and lifestyle

• Consumer income

• Geographic location

Which of the following is an example of behavioral segmentation?

• Segmenting by income

• Segmenting by age

• Segmenting by location

• Segmenting by user status

What is the primary purpose of market positioning?

• To create a unique image in the consumer's mind

• To reduce marketing expenses

• To increase production efficiency

• To expand product lines

Which element is NOT part of the service marketing mix?

• Promotion

• Product

• Packaging

• Price