Environmental Scan Quiz

What is the primary purpose of conducting an environmental scan?

• To identify potential business partners

• To gain insights and gather data for strategic planning

• To evaluate employee performance

• To determine the company's financial status

Which of the following is NOT a component of the PESTLE framework?

• Technological

• Economic

• Financial

• Political

What does the 'E' in PESTLE stand for when referring to the green environment?

• Economic

• Environmental

• Educational

• Ethical

Which data source is mentioned as providing free and paid reports?

• Economist Intelligence Unit

• Industry reports

• Government publications

• Big four consulting agencies

What is the significance of identifying headwinds in an environmental scan?

• They are trends that have no impact

• They are irrelevant to strategic planning

• They represent resistance to growth

• They indicate potential growth opportunities

Which consulting agency is NOT mentioned as a data source?

• Deloitte

• Bain

• McKinsey

• Accenture

How often does the video suggest refreshing the environmental scan?

• Annually

• Every six months

• Every month

• Every two years

What is the main focus when gathering data for an environmental scan?

• Analyzing past performance

• Focusing on local trends only

• Identifying mega trends

• Collecting all available data

What does the 'S' in PESTLE stand for?

• Social

• Sustainability

• Security

• Scientific

What is the purpose of mapping trends to opportunities and threats?

• To ignore irrelevant trends

• To enhance marketing strategies

• To identify impacts on opportunities and threats

• To increase sales