Unit 5 (113-1 ECS)

What are the two reasons for marketers to position fruit and vegetables?

What are the buzzwords? Why are they used in marketing? Why do people buy into superfood this buzzword (use can use the example of pie, chips, and blueberries)?

What are the most fundamental marketing tactics that tap into an age-old human response?

When we have a bargain, how will our brain respond?

What is a multibuy? (use the following example to help you)

Do we receive a good deal of that in multibuy? Why? (use the information from the video)

What is 'the paradox of choice'? Can you think of an example of your own?

What is the 'decoy effect'? (please use the example)

How do the marketers use 'packaging design' to persuade shoppers to purchase their off-brand merchandise?