Business Knowledge Challenge

What is a common marketing strategy used to increase brand awareness?

• Social media marketing

• Television advertising

• Email marketing

• Print media campaigns

Define the term 'cash flow' in financial management.

• Cash flow refers to the total profit of a business.

• Cash flow is the net amount of cash being transferred into and out of a business.

• Cash flow is the amount of debt a company has.

• Cash flow is the value of assets owned by a business.

What is the primary purpose of business ethics?

• To guide behavior and ensure moral conduct in business.

• To avoid legal issues and penalties.

• To create a competitive advantage over rivals.

• To maximize profits at any cost.

What is life insurance primarily designed to provide?

• Financial protection for beneficiaries upon the policyholder's death.

• Coverage for medical expenses and health issues.

• Investment growth for the policyholder during their lifetime.

• A savings account for retirement planning.

What does IRDA stand for and what is its role?

• Insurance Review and Development Agency

• Insurance Risk and Development Association

• International Regulatory and Development Authority

• Insurance Regulatory and Development Authority

What is the main function of SEBI in the financial market?

• To issue new currencies for the government.

• To provide loans to businesses.

• To manage the stock portfolios of wealthy individuals.

• To regulate the securities market and protect investor interests.

Explain the concept of a mutual fund.

• A mutual fund is a government program that invests in real estate.

• A mutual fund is a pooled investment that allows multiple investors to collectively invest in a diversified portfolio managed by professionals.

• A mutual fund is a type of savings account with guaranteed returns.

• A mutual fund is a loan given to a single investor for personal use.

What is the importance of effective communication in business?

• Effective communication is only necessary for marketing teams.

• Effective communication hinders decision-making processes.

• Effective communication is crucial for collaboration, relationship building, and overall business success.

• Effective communication is irrelevant in remote work environments.

Name one digital marketing strategy that businesses use today.

• Content Marketing

• Email Marketing

• Search Engine Optimization (SEO)

• Social Media Advertising

What are the key components of a financial statement?

• Revenue forecast

• Profit and loss report

• Equity statement

• Balance sheet, income statement, cash flow statement