Services Marketing Week 3 Part 2

Amazon offers customers the opportunity to track the movements of their packages, which have been assigned a unique identification number. This is an example of ____________.

• order-taking

• safekeeping

• information

• consultation

• exceptions

Customers who visit Giordano outlets are greeted with a cheerful “Hello” and “Thank you” when they enter and leave the store. That is an example of ____________.

• consultation

• hospitality

• exceptions

• courtesy

• safekeeping

Which of the following is an example of a special request in advance of service delivery?

• Dietary requirements

• Complaints

• Warranties

• Refunds

• Suggestions

FedEx Ground is an example of a(n) ____________.

• branded house

• endorsed brand

• house of brands

• sub-brand

• clear strategy

Which of the following is NOT one of Sun Microsystem’s hardware and software support level?

• Gold.

• Platinum.

• Aluminum.

• Bronze.

• Silver.