Consumer Behaviour Quiz

Who developed the Nicosia Model?

• Engel, Blackwell, and Miniard

• Howard Sheth

• Francesco M. Nicosia

• Peter Drucker

What does the EKB Model focus on?

• Consumer feedback

• Consumer attitudes

• Consumer decision-making processes

• Consumer information

Which model categorizes consumers into eight segments?

• Nicosia Model

• EKB Model

• VALS Model

• Howard Sheth Model

What is the first stage in the adoption process according to the Diffusion of Innovations?

• Interest Stage

• Awareness Stage

• Evaluation Stage

• Trial Stage

Which of the following is NOT a component of the Engel Kollat Blackwell Miniard model?

• Information processing

• Consumer feedback

• Decision process

• Central control unit

What is a key characteristic of innovators?

• They avoid taking risks.

• They prefer high-control leadership.

• They focus solely on traditional metrics.

• They are committed to diversity.

What is one of the benefits of e-buying mentioned in the text?

• Limited product selection

• Higher shipping costs

• In-person customer service

• Around the clock availability

What does the Howard Sheth Model suggest about decision-making?

• It ignores psychological factors.

• It is based solely on external influences.

• It involves extensive problem solving.

• It is always habitual.

Which stage follows the Evaluation Stage in the adoption process?

• Awareness Stage

• Trial Stage

• Post-Adoption Stage

• Adoption Stage

What is a primary focus of the VALS Model?

• Consumer information processing

• Consumer segmentation

• Consumer motivation

• Consumer feedback