New Market Strategies Quiz

What is the first factor to consider when evaluating a new market?

• Gain a Foothold

• Quick or Slow

• Markets Next Door

• First or Later

Which company is known for entering the ridesharing market quickly?

• Zomato

• Flipkart

• Ola Cabs

• Paytm

What strategy did Bajaj Auto use to build its brand?

• Focused on high-performance bikes

• Leveraged existing airport infrastructure

• Targeted school students

• Entered the beauty retail space

Which company was a first mover in the digital payments space?

• BigBasket

• Paytm

• Reliance Jio

• Swiggy

What is a key benefit of targeting a foothold market?

• High barriers to entry

• Rapid entry and experience gathering

• Dominant mindshare

• Low upfront costs

Which company focused on delivering groceries directly to consumers?

• Tata Motors

• BigBasket

• Indigo Airlines

• Nykaa

What approach did Mahindra & Mahindra take in Africa?

• Entered the telecom market

• Focused on e-commerce

• Targeted premium bike market

• Leveraged expertise in agricultural equipment

Which company entered the beauty retail space through an online-only model?

• Flipkart

• Nykaa

• Zomato

• Swiggy

What was a significant challenge faced by Zomato?

• High barriers to entry

• Low customer preferences

• Regulatory challenges

• Profitability challenges

Which company became a leader in the e-commerce space in India?

• Bajaj Auto

• Flipkart

• BYJU’s

• Ola Cabs