Marketing Quiz

What are the 4 Ps of marketing?

• Product, Price, Promotion, People

• Product, Place, Promotion, Price

• Product, Price, Profit, Place

• People, Profit, Promotion, Price

What does 'target market' mean?

• The most expensive market

• The group of people most likely to buy your product

• The competitors of your business

• A market where prices are regulated

Which of the following is NOT a type of market segmentation?

• Demographic

• Geographic

• Behavioral

• Seasonal

What is 'branding'?

• A type of marketing campaign

• The process of creating a unique image for a product in consumers' minds

• A form of advertising

• A type of product packaging

True or False: Digital marketing is only about social media.

• True

• False

Which of the following is an example of direct marketing?

• Sending promotional emails

• Advertising on television

• Sponsoring an event

• Creating a blog post

What is the main goal of a marketing campaign?

• To sell products quickly

• To increase brand awareness and drive sales

• To hire new employees

• To reduce production costs

True or False: A 'USP' (Unique Selling Proposition) is what makes your product different from competitors'.

• True

• False

What is a 'call to action' (CTA)?

• A strategy to cut costs

• A statement used to encourage customers to take action

• A type of product description

• A form of customer service

What does SEO stand for?

• Sales and E-commerce Optimization

• Social Engagement Outreach

• Search Engine Optimization

• Standard Email Outreach