Brand Sustainability Strategy Quiz

Brand Sustainability Strategy Quiz

Professional Development

8 Qs

quiz-placeholder

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Brand Sustainability Strategy Quiz

Brand Sustainability Strategy Quiz

Assessment

Quiz

Professional Development

Professional Development

Easy

Created by

Binus Communication University

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the monogram was wrapped around various landmarks and major Burberry stores across the world, encouraging consumers to share pictures of the spotted monogram on their own platforms via the hashtags...

#thomasburberrybear

#thomasburberryinsta

#thomasburberry

#burberry

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A final example of Burberry creating brand heat is...

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The notion of appealing to diverse consumers through user generated content, is also reflected in the brand’s latest advertising campaign featuring supermodel

Kendall Jenner

Gigi Hadid

Naomi Campbel

Kaia Gerber

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the first example of Burberry’s redefined branding strategy?

The introduction of its new ‘TB’ monogram

The launch of a new product line

A collaboration with a famous designer

A new advertising campaign

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What model has Burberry adopted for product releases?

Direct-to-consumer ‘drop’ model

Traditional retail model

Subscription model

Wholesale distribution model

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the hashtag #burberrygeneration?

It invites users to style and share Burberry products

It is a marketing campaign for new products

It is a collaboration with influencers

It promotes Burberry's sustainability efforts

7.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Burberry face in the competitive industry?

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8.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the controversy Burberry faced in 2017?

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