Brand Sustainability Strategy Quiz

the monogram was wrapped around various landmarks and major Burberry stores across the world, encouraging consumers to share pictures of the spotted monogram on their own platforms via the hashtags...

• #thomasburberrybear

• #thomasburberryinsta

• #thomasburberry

• #burberry

A final example of Burberry creating brand heat is...

The notion of appealing to diverse consumers through user generated content, is also reflected in the brand’s latest advertising campaign featuring supermodel

• Kendall Jenner

• Gigi Hadid

• Naomi Campbel

• Kaia Gerber

What was the first example of Burberry’s redefined branding strategy?

• The introduction of its new ‘TB’ monogram

• The launch of a new product line

• A collaboration with a famous designer

• A new advertising campaign

What model has Burberry adopted for product releases?

• Direct-to-consumer ‘drop’ model

• Traditional retail model

• Subscription model

• Wholesale distribution model

What is the significance of the hashtag #burberrygeneration?

• It invites users to style and share Burberry products

• It is a marketing campaign for new products

• It is a collaboration with influencers

• It promotes Burberry's sustainability efforts

What challenges does Burberry face in the competitive industry?

What was the controversy Burberry faced in 2017?