BTEC UNIT 9: PRINCIPLES OF MARKETING - LA C D2

What is one of the key technological influences on the marketing mix?

• 3G mobile networks

• Fast 4G mobile networks

• Dial-up internet

• Satellite TV

What is considered unacceptable in terms of ethical issues?

• High wages and low profits

• Paying very low wages while making high profits

• Equal pay for all employees

• Offering bonuses to employees

What is the focus of social issues in the UK?

• Increasing population

• Preventative health

• Reducing taxes

• Expanding cities

Which of the following is NOT a key area of influence on the marketing mix?

• Technology

• Economic issues

• Political issues

• Cultural issues

What is the benefit of using 5G networks?

• Faster email services

• Downloads on smartphones and tablets

• Improved radio signals

• Enhanced satellite communication

What is the implication of cultural issues on the marketing mix?

• Ignoring religious beliefs

• Sensitivity to religious and age differences

• Promoting a single culture

• Focusing on youth culture

What is the document's stance on reacting to crises in marketing?

• It is the best approach

• It should be avoided

• It is better to regularly review the marketing mix

• It is unnecessary

Which issue is related to the ageing population in the UK?

• Increased birth rates

• Longer life expectancy

• Decreased healthcare costs

• Higher unemployment rates

What is the ethical issue related to wages?

• Equal pay for all

• Paying very low wages while making high profits

• Offering bonuses

• Reducing salaries

What is the role of technology in the marketing mix?

• Slowing down communication

• Making it easier to watch TV and download content

• Reducing internet speed

• Limiting access to information