
CHAPTER 11 PRACTICE QUIZ

Quiz
•
Business
•
University
•
Hard
Heli Lehtosaari
FREE Resource
42 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal that most businesses seek from marketing?
Short-term sales
Long-term profitability
Immediate customer feedback
Brand awareness
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the American Marketing Association, marketing involves which of the following activities?
Only advertising
Creating, communicating, delivering, and exchanging offerings
Manufacturing and production
Financial planning
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of 'utility' in the context of marketing?
The cost of production
The ability of goods and services to satisfy consumer wants
The efficiency of a marketing campaign
The speed of delivery
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of utility is created by converting inputs into a finished form?
Time utility
Place utility
Form utility
Ownership utility
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of time utility mentioned in the text?
Jamba Juice blending fruits
Amazon Prime's two-hour delivery
Starbucks building coffee shops
Car dealerships offering financing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which utility is concerned with providing goods and services at a convenient place for customers?
Form utility
Time utility
Place utility
Ownership utility
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does ownership utility involve?
Converting inputs into finished products
Providing goods at a convenient time
Offering goods at a convenient place
Transferring ownership from seller to buyer
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