Consumer Decision Making Review

Which of the following is the first step of the consumer decision making process?

• Information searching

• Alternative evaluation

• Need identification

• Purchase decision

Which of the following is an example of a marketing source when searching for

information of a product?

• Friends

• The internet

• School's library

• Product advertisements

Which of the following steps of the consumer decision making process involves

comparing the product to expectations and deciding whether it is satisfying or

dissatisfying?

• Alternative evaluation

• Post-purchase evaluation

• Information searching

• Need identification

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

4 P's of Marketing

• Product, Potential, Public, Price

• Public, Person, Promotion, Price

• Product, Promotion, Place, Price

• Product, Person, Potential, Price

What is a consumer?

• Someone who buys goods.

• Someone who eats.

• Someone who sells something.

• Someone who is educated.

Which of the following best describes the concept of the "Marketing Mix"?

• A strategy focused solely on advertising products.

• A combination of factors that can be controlled by a company to influence consumers to purchase its products.

• A method of segmenting the market based on consumer behavior.

• A process of setting a price for a product.

Tags

DOK Level 2: Skill/Concept