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EL 3-Marketing Quiz

Authored by Braden Reed

Other

10th Grade

Used 1+ times

EL 3-Marketing Quiz
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term refers to a group of customers who share common wants and needs?

fan base
market
demographic
population

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is final step of Product Development?

Introduce the product
Evaluate customer acceptance
Develop a business plan
Screen ideas

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gathering information about consumers, trends, and competitor's products is describing which function of marketing?

Pricing
Product Management
Marketing Information Management
Distribution

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

TRUE or FALSE: Distribution decisions affect the price of products.

True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of distribution gets the product directly to the customer?

Direct distrubution
Channel of distribution
Back Channel distribution
Indirection distribution

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

TRUE or FALSE: Market research helps businesses determine the wants and needs of customers.

True
False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business selling surfboards specifically aims their products to customers living in California is an example of

demograhics
target marketing
market segmentation
ads

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