EL 3-Marketing Quiz

Which term refers to a group of customers who share common wants and needs?

• fan base
• market
• demographic
• population

Which of the following is final step of Product Development?

• Introduce the product
• Evaluate customer acceptance
• Develop a business plan
• Screen ideas

Gathering information about consumers, trends, and competitor's products is describing which function of marketing?

• Pricing
• Product Management
• Marketing Information Management
• Distribution

TRUE or FALSE: Distribution decisions affect the price of products.

• True
• False

Which type of distribution gets the product directly to the customer?

• Direct distrubution
• Channel of distribution
• Back Channel distribution
• Indirection distribution

TRUE or FALSE: Market research helps businesses determine the wants and needs of customers.

• True
• False

A business selling surfboards specifically aims their products to customers living in California is an example of

• demograhics
• target marketing
• market segmentation
• ads

TRUE or FALSE: Radio is an example of market research.

• True
• False

A business might choose to put their ad in a magazine because

• it targets people within a certain area.
• it allows advertisers to reach a specific target market.
• it has short lifespan.
• it can reach target markets on a large scale.

Which of the following is NOT a question businesses should ask when selecting the right media to use for media planning?

• Will the medium get the desired response rate?
• Can the desired customers be targeted with the medium?
• Can the medium present the product or service and appropriate business image?
• How much are customers willing to pay?