Ethical Marketing Quiz

What is the primary focus of ethical marketing?

• Profit maximization

• Honesty, transparency, and fairness

• Aggressive advertising

• Market dominance

What is one of the benefits of ethical marketing mentioned in the text?

• Increased production costs

• Building trust

• Higher taxes

• Reduced market share

Respect for what is a key principle of ethical marketing?

• Competitors

• Consumer privacy

• Market trends

• Advertising budgets

What is a possible short-term consequence of unethical marketing?

• Loss of customer loyalty

• Increased brand value

• Consumer disappointment

• Regulatory approval

What is a potential legal issue arising from unethical marketing?

• Increased sales

• Consumer trust

• Lawsuits

• Brand loyalty

Which tactic is NOT an example of deceptive advertising?

• Bait-and-switch tactics

• Exaggerated benefits

• Transparent pricing

• Hidden fees

Which of the following is NOT a consequence of deceptive advertising?

• Erosion of brand trust

• Legal repercussions and fines

• Consumer harm and financial loss

• Increased consumer confidence

What is a potential impact of greenwashing on a brand?

• Improved brand reputation

• Damage to brand reputation

• Increased sales

• Enhanced customer loyalty

Which of the following is an example of predatory pricing?

• A small shop offering discounts

• A large retailer offering products below cost to drive out small businesses

• A company setting prices based on production cost

• A business using seasonal pricing

Which of the following is NOT a consequence of predatory pricing?

• Reduced market competition

• Harm to small businesses

• Increased innovation

• Higher long-term prices for consumers