Emilio Vocab 2

What is the process a consumer goes through from awareness to purchase and beyond?

• Consumer Journey

• Competitive Advantage

• Customer Retention

• Call to Action (CTA)

What term refers to the unique attribute that allows a company to outperform its competitors?

• Competitive Advantage

• Value Proposition

• Key Performance Indicator (KPI)

• Emotional Branding

What describes the benefit a company offers to consumers that differentiates it from competitors?

• Value Proposition

• Brand Storytelling

• Consumer Journey

• Customer Lifetime Value (CLV)

What term refers to how a brand is viewed by consumers, often based on experiences and marketing?

• Brand Perception

• Touchpoint

• Market Research Report

• Customer Retention

What is a marketing strategy aimed at creating a strong emotional connection between the brand and the consumer?

• Emotional Branding

• Brand Advocacy

• Call to Action (CTA)

• Value Proposition

When satisfied customers actively promote a brand to others, what is it called?

• Brand Advocacy

• Brand Perception

• Emotional Branding

• Touchpoint

What is the total cost of acquiring a new customer, including marketing and sales expenses?

• Customer Acquisition Cost (CAC)

• Customer Lifetime Value (CLV)

• Competitive Advantage

• Key Performance Indicator (KPI)

What term refers to a measurable value that demonstrates how effectively a company is achieving its objectives?

• Key Performance Indicator (KPI)

• Call to Action (CTA)

• Market Research Report

• Brand Advocacy

What is the ability of a company to retain its customers over a period of time called?

• Customer Retention

• Customer Acquisition Cost (CAC)

• Value Proposition

• Consumer Journey

What is any interaction a consumer has with a brand, product, or service called?

• Touchpoint

• Emotional Branding

• Brand Advocacy

• Call to Action (CTA)