ME Marketing Mix Review
Authored by Lynley Payne
Other
9th - 12th Grade
Used 25+ times
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____, also known as distribution, is where your product or service is actually sold.
Place
People
Promotion
Price
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ is how your customer perceives your products and services compared to your competition.
Positioning
Product
People
Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ is how you communicate to customers about products or services, why they need those products or services, and why they should pay for those products or services.
Promotion
Place
Positioning
Product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ refers to what you’re offering for sale.
Product
Promotion
Place
Packaging
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ is not only the purchase cost of your product, but it also refers to how you charge your customers.
Price
People
Positioning
Product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ refers to all people, both inside and outside the company, who are responsible for all parts of marketing.
People
Price
Packaging
Product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ is the material that contains, identifies, describes, protects, displays, and promotes a product.
Packaging
Product
Place
Promotion
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