Digital Product & Service Innovation Management

Which of the below is NOT a characteristics of digital product/service?

• Intangibility

• Compatibility

• Incompleteness

• Data-driven

What is digital product/service innovation?

• Improving physical products only

• Creating new or enhanced digital products or services using technology

• Modifying an organization's logo

• Implementing traditional marketing techniques

What is the primary role of a digital product/service innovation manager?

• Designing graphics for digital marketing

• Overseeing the development, implementation and improvement of digital product/service.

• Writing software code for digital applications

• Managing the IT infrastructure of a company

Which of the following is NOT a component of the innovation management?

• Artificial Intelligence (AI)

• Consumer needs

• Business goals

• Technology feasibility

What is the main benefit of digital product/service innovation?

• Increasing the number of physical stores

• Using latest technology to improve business processes and to keep up with changing customer preferences

• Reducing employee count in the company

• Decreasing company profits to manage taxes

What is "disruptive innovation"?

• Innovation that builds on existing products without replacing them

• Innovation that creates new markets and displaces existing products or services

• Incremental changes to an existing product line

• Enhancing customer service without changing products

Which of the below is not part of the Design Thinking process?

• Develop

• Test

• Ideate

• Empathize

Which of the following is NOT a core principle of Design Thinking?

• Emphasizing user experience

• Working in rigid, defined stages

• Embracing experimentation

• Iterating based on feedback

Which of the following is an essential characteristic of Design Thinking?

• Linear approach

• Human-centered approach

• Technology-focused approach

• Strictly quantitative

Why is data privacy important in digital products and services?

• To keep business competitors away

• To protect personal information from misuse

• To reduce storage costs

• To improve marketing strategies