Product Discovery

Product Discovery is only for startups or new products

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Answer explanation

Product Discovery is valuable at any stage of product development, not just in early-stage companies or for new products. It’s essential for established products and companies to keep evolving their understanding of user needs and market trends to remain competitive and avoid stagnation

Discovery shouldn't stop after the product is launched

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Answer explanation

Product Discovery is a never-ending process. User needs, market conditions, and technology trends are constantly evolving, and discovery should evolve with them. Ongoing discovery ensures that the product continues to meet user expectations and addresses emerging challenges

What is the main goal of Continuous Product Discovery in product development?

• Gather feedback only after product launch

• Discover user needs once at the start of a project

• Continuously learn about user needs & behaviors during product development

• Replace product management entirely

When should Continuous Product Discovery ideally happen?

• At the beginning of a product's development

• Only after a product has launched

• Throughout the entire product lifecycle

• When a product is underperforming

Product Discovery delays product delivery

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Answer explanation

When done properly, Product Discovery saves time by preventing costly mistakes down the road. The process involves incremental learning, which allows teams to adjust and iterate quickly. It does not have to be a time-consuming or large-scale process; even small, ongoing efforts can lead to big insights

Which of the following is NOT a tool used in Product Discovery?

• User interviews

• Affinity mapping

• Prototyping

• Product backlog grooming

What is the main advantage of using User Interviews in Product Discovery?

• They allow you to validate stakeholder opinions

• They help gather deep insights into user behaviour and motivations

• They are the fastest way to collect data from a large number of users

• They are the only method needed for successful discovery

Product Discovery only applies to customer-facing products

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Answer explanation

Product Discovery is beneficial not only for customer-facing products but also for internal tools, B2B products, and enterprise solutions. Internal stakeholders and enterprise users also have evolving needs that benefit from a discovery approach to refine and improve the products they rely on

Product Discovery needs to be done by certified specialist only

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