Analyzing the Marketing Environment

YS Trading Sdn Bhd delivers fresh vegetables to MyBurgerLab daily for the preparation of burger meals to be sold. In this instance, YS Trading Sdn Bhd acts as a ________.

• financial intermediary

• supplier

• customer

• public

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

• licensor

• top management

• marketing intermediary

• research and development

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.

• physical distribution firms

• resellers

• financial intermediaries

• marketing services agencies

The marketing team of 7 Star Hotel and Resort, a hospitality company, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

• cultural environment

• economic environment

• political environment

• demographic environment

Which of the following is a component of a firm's microenvironment?

• customer demographics

• population shifts

• marketing intermediaries

• economic recessions

Which of the following best describes the impact of the cultural environment on marketing?

• It has no significant impact on consumer behavior and purchasing decisions.

• It affects only the language used in marketing campaigns.

• It influences consumer preferences, values, beliefs, and attitudes, shaping how products are marketed and consumed.

• It only matters in international markets, but not in domestic markets.

Companies can succeed against their competitors by all of the following EXCEPT ________.

• positioning their offerings strongly against competitors' offerings in the minds of consumers

• better meeting the needs of target customers

• providing greater customer value and satisfaction

• providing the same product as the competition

SetiaMaju Sdn Bhd, a company based in Johor, caters to a market of individuals and households that buy goods and services for personal consumption. SetiaMaju Sdn Bhd caters to a ________ market.

• consumer

• business

• government

• international