Film Marketing Quiz

What is the name of the actress leading the Crash Course discussion?

(a)  

Discuss the differences in marketing strategies for big-budget films versus independent movies, based on the transcript.

• Big-budget films rely heavily on star power and wide-reaching advertising campaigns.

• Independent movies often use grassroots marketing and film festivals to gain attention.

• Both big-budget and independent films use the same marketing strategies.

• Independent movies have larger marketing budgets than big-budget films.

What is one of the key challenges filmmakers face after creating a movie?

• Editing the film

• Convincing an audience to see it

• Assembling a cast and crew

• Writing the script

In the earliest days of film, people bought tickets primarily to see stories unfold on screen.

• True

• False

Name one element of cinema’s earliest marketing campaigns that is still used today.

• Trailers

• Social Media

• Virtual Reality

• Podcasts

What led to the creation of the "star system" in film marketing?

• The advent of sound in films

• The popularity of certain actors

• The introduction of color films

• The invention of television

Which movie’s poster featured a shark rising up toward a swimmer?

• The Silence of the Lambs

• Alien

• Jaws

• Psycho

Trailers were originally shown at the beginning of films.

• True

• False

Name one director who famously broke the mold of traditional movie trailers in the 1960s.

• Alfred Hitchcock

• Stanley Kubrick

• Orson Welles

• Federico Fellini

By the 1980s, what shift occurred in the way studios approached marketing?

• Marketing began after films were completed

• Marketing professionals were consulted before film development

• Marketing was outsourced to independent agencies

• Marketing was focused solely on print ads