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Chapter 7

Authored by Tori Carapelho

Business

University

Used 8+ times

Chapter 7
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50 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A(n) ________ is a comprehensive action plan for allocating resources to accomplish long-term organization goals.

competitive advantage

strategy

objective

idea

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A ________ is a clear and lofty sense of why a business exists.

mission

vision

strategic intent

logo

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Microsoft promised to put a computer within an arm's reach of every consumer in the world. This could be considered a statement of ________.

strategic intent

 strategy

competitive advantage

global positioning

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The ability to outperform rivals is called a ________.

strategy

strategic inent

business plan

competitive advantage

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Operating in successful ways that are difficult for competitors to imitate results in ________.

a strategy

a strategic intent

the vertical integration of a company

a sustainable competitive advantage

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What are the three levels of strategy used in organizations?

Personal, competitive, and corporate

Competitive, corporate, and legal

Corporate, business, and functional

Business, functional, and competitive

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A strategy that sets the long-term direction for an organization as a whole is called a ________.

corporate strategy

financial strategy

functional strategy

business strategy

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