Quizizz Nestle

1. 1. Nestlé focuses on which four strategic business units?

• Beverages, dairy products, prepared dishes, chocolates

• Beverages, confectionery, food, chocolates

• Beverages, dairy products, soft drinks, confectionery

• Milk, soft drinks, canned food, chocolates

1. 2. What is KitKat's slogan?

•  "Rest and relax"

• "Take a Break, Have a KitKat"

• "Eat KitKat every day"

• "KitKat, a delicious treat every day"

1. 3. What advertising channel does Nestlé mainly use for KitKat?

• Radio advertising

• TV and billboard advertising

• Email advertising

• In-store advertising

1. 4. Which KitKat campaign featured GPS-enabled chocolate bars?

• Christmas 2015 campaign

• “Golden Ticket” campaign in 2019

• KitKat 2012 campaign with a £10,000 prize

• MyBreak campaign 2015

5. 5. Which brand ambassador did Nestlé use to appeal to younger audiences for KitKat?

• Justin Bieber

• Chance the Rapper

• Taylor Swift

• Ed Sheeran

5. 6. Which KitKat campaign featured a blank screen for 30 seconds on TV?

• KitKat GPS campaign

• KitKat Christmas 2015 campaign

• KitKat Chunky campaign

• KitKat Green Tea campaign

7. 7. Which campaign used postal cards to promote KitKat Chunky?

• KitKat Green Tea campaign

• "Too Chunky for Your Letterbox" campaign

• MyBreak campaign

• Golden Ticket campaign

8. 8. Which social media platform did KitKat use to engage with younger customers in India in 2015?

• Facebook

• Instagram

• Twitter

• LinkedIn

1. 9. Where was KitKat Green Tea first introduced?

• Europe

• Japan

• USA

• India

1. 10. Why did Nestlé create the Digital Acceleration Team (DAT)?

• To enhance product development

• To improve digital marketing and communication strategies

• To increase in-store sales

• To manage product quality