Introduction to Internet Marketing

A method of driving traffic to your website by paying a publisher every time your ad is clicked

• Pay-per-clock

• Pay-per-touch

• Pay-per-click

• Pay-per-tick

What is the primary goal of internet marketing?

• To increase website traffic

• To improve brand awareness

• To generate leads and sales

• All of the options are correct

Which social media platform is known for its 280-character limit on posts?

• Facebook

• Instagram

• Twitter

• LinkedIn

What is marketing analytics?

• Measuring and analyzing marketing performance

• Creating marketing campaigns

• Developing marketing strategies

• None of the above

Which of the following is not typically considered a form of content marketing?

• Blog posts

• Infographics

• Cold calling

• Podcasts

What is affiliate marketing?

• Promoting other people's products or services for a commission

• Selling products or services directly

• Creating and selling digital products

• None of the choices are correct

Which of the following is not a type of internet marketing?

• SEO

• PPC advertising

• Content marketing

• Traditional print advertising

Which of the following is an example of influencer marketing?

• Running a television commercial

• Optimizing website content for search engines

• Partnering with a popular Youtuber to promote a product

• Sending out a press release

What is the primary content format on Instagram?

• Visual content

• Audio clips

• Professional resumes

• Long-form articles

What is the main purpose of a landing page in digital marketing?

• To provide general information about a company

• To showcase all products and services

• To host a company blog

• To convert visitors into leads or customers