
MARKETING MANAGEMENT
Quiz
•
Hospitality and Catering
•
1st Grade
•
Hard
Annu saroha
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following best defines selling?
A) The process of exchanging goods for goods
B) Persuading someone to accept a viewpoint
C) The process of identifying customer needs and providing a solution that leads to a purchase
D) The act of advertising products to potential buyers
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which is the first step in the selling process?
A) Prospecting
B) Presentation
C) Closing
D) Follow-up
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following is NOT typically used to motivate a sales force?
A) Commissions and bonuses
B) Recognition programs
C) Micromanagement
D) Training and development opportunities
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
According to Herzberg’s Two-Factor Theory, which
of the following is considered a hygiene factor?
A) Achievement
B) Recognition
C) Working conditions
D) Personal growth
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
At the top of Maslow's Hierarchy of Needs is
A) Safety
B) Esteem
C) Self-actualization
D) Financial success
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