MARKETING MANAGEMENT

MARKETING MANAGEMENT

1st Grade

5 Qs

quiz-placeholder

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Assessment

Quiz

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1st Grade

Hard

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Annu saroha

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following best defines selling?

A) The process of exchanging goods for goods

B) Persuading someone to accept a viewpoint

C) The process of identifying customer needs and providing          a solution that leads to a purchase 

D) The act of advertising products to potential buyers

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

 Which is the first step in the selling process?

 A) Prospecting

B) Presentation

C) Closing 

 D) Follow-up 

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

   Which of the following is NOT typically used to motivate a sales force?

A) Commissions and bonuses

B) Recognition programs

C) Micromanagement 

   D) Training and development opportunities     

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

According to Herzberg’s Two-Factor Theory, which

   of the following is considered a hygiene factor?

A) Achievement 

B) Recognition

C) Working conditions

D) Personal growth 

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

At the top of Maslow's Hierarchy of Needs   is

A) Safety

B) Esteem

C) Self-actualization

D) Financial success