Tourism Marketing in New Zealand - Video Questions

What is the primary organization responsible for marketing New Zealand as a tourist destination?

• New Zealand Tourism Board

• Tourism New Zealand

• Aotearoa Marketing Agency

• New Zealand Visitor Services

How long has the '100% Pure New Zealand' marketing campaign been running?

• 10 years

• 15 years

• 20 years

• 25 years

What percentage of the total international visitor outbound market does New Zealand represent?

• 0.5%

• 0.3%

• 1.0%

• 2.0%

Which campaign is mentioned as a recent marketing strategy by Tourism New Zealand?

• Hello World

• Good Morning World

• Discover New Zealand

• Explore Aotearoa

What is a key principle that Tourism New Zealand focuses on for their marketing strategies?

• Act global but think local

• Think global and act global

• Act local and think local

• Think global and market international

Which of the following is NOT identified as a core market for New Zealand tourism?

• Australia

• Japan

• South America

• North America

What acronym does Brodie Reed Curabi use to describe the marketing strategy?

• SMART

• DIRT

• FOCUS

• CLEAR

How important is Māori culture in promoting New Zealand to the world, according to the interview?

• Somewhat important

• Not important

• Very important

• Only relevant to New Zealanders

What is one of the foundational values of New Zealand's culture mentioned in the video?

• Hospitality

• Manakitanga

• Innovation

• Sustainability

According to the interview, what gap exists between domestic and international tourism spending?

• $10 billion

• $15 billion

• $20 billion

• $25 billion