FPTU Quy Nhon - ADS301

What are some types of sites that have a strong correlation between social shares and inbound links for their content pages? (Select all that apply.)

• Web hosting web sites

• E-commerce websites

• Prominent news sites

• Sites that publish data-driven content

What makes up anchor content? (Select all that apply.)

• Content that is authoritative

• Content that links out to lots of other websites

• Content that addresses topics that aren’t well covered by other content on the web

• Content that is mobile optimized

What is the most important characteristic of a good partner?

• Their search engine rankings

• Their website size only

• Their social media followers and posting frequency

• Alignment with your target audience

What impact can influencers have on SEO?

• Influencers can boost SEO through increased backlinks

• Influencers negatively impact SEO as they compete for the same keywords

• Influencers have no impact on SEO

• Influencers can harm SEO by generating low-quality content

If you comment on the social posts of influencers will it help you build a relationship with them?

• No, your comments will annoy them.

• Comment on every third post so that you appear regularly in their feed.

• Add comments to their posts where you can add value to the conversation.

• Comment on all of their posts, perhaps even multiple times per post.

Which of the following are effective ways to build relationships with influencers for SEO purposes? (Select all that apply)

• Engaging with their content regularly

• Offering them exclusive content

• Ignoring their content preferences

• Providing them with valuable feedback

• Sending them unsolicited promotional material

You've found that your target audience primarily uses X (formerly Twitter). Which marketing tactic is most likely to help meet your goal of increasing brand awareness?

• Running a hashtag campaign

• Limiting your posts to business hours

• Posting long blog posts daily

• Direct messaging every follower

Which of the following tactics will best help you understand where your target audience hangs out on social media?

• Assuming they hang out on the same platforms you do

• Throwing a virtual party on a random platform and seeing who shows up

• Posting a survey on your website asking where they hang out

• Checking the demographics of different social media platforms

Which of the following factors should be considered when deciding which marketing tactics to use for your business goals on social media? (Select all that apply)

• The color scheme of your branding

• The time your target audience is most active

• The type of content your target audience engages with

• The demographics of your target audience

You're choosing a platform for your social media strategy. A platform you're considering has a huge user base, but your target audience is not active there. What should you do?

• Choose the platform because of its large user base

• Ignore the platform because your audience isn't there

• Try the platform anyway and see how it goes

• Choose the platform and try to attract your audience there