Retail Management

The primary purpose of retailing is to:

• Manufacture products

• Facilitate customer relationships

• Sell goods and services to the end consumer

• Manage supply chains

Which of the following is NOT a classification of a retailer?

• Supermarkets

• Convenience stores

• Wholesale markets

• Specialty stores

The key difference between on-site and off-site retailing is:

• Customer engagement strategies

• Location of retail outlets

• Availability of customer care services

• Type of products offered

Which approach describes retailing across multiple platforms like physical stores and online websites?

• Multi-brand strategy

• Multichannel retail approach

• Direct marketing

• Single-line retailing

A corporate office in retail primarily focuses on:

• Purchasing inventory for individual stores

• Developing strategic plans and guidelines

• Handling in-store operations

• Managing only product displays

Strategic planning in retail involves:

• Day-to-day store management

• Long-term decision-making to achieve business goals

• Monitoring customer complaints daily

• Employee supervision only

Social responsibility in retail refers to:

• Offering discounts on holidays

• Selling eco-friendly products exclusively

• The ethical obligation of businesses towards society

• Increasing market share by any means

Which of the following is a common HRM challenge in retail?

• Product innovation

• Employee motivation and retention

• Facility management

• Managing transportation networks

Customer Relationship Management (CRM) involves:

• Collecting and evaluating customer data

• Managing product distribution

• Forecasting future sales

• Negotiating with suppliers

Which of the following is an example of mobile retail?

• Pop-up shops

• Shopping through an app

• Supermarkets

• Brick-and-mortar outlets