
Marketing Management Quiz 2
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University
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11 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following elements of the PESTLE framework best encompasses aspects such as inflation, changes in consumer spending and employment rates?
Political
Economic
Social
Technological
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following elements of the PESTLE framework best encompasses aspects such as consumer protection, competitive practices and antitrust regulations?
Political
Economic
Legal
Technological
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
'Analyzing competitors, suppliers, customers, and the threat of new entrants and substitutes gives a company insight into the immediate environment that influences its strategic decisions'. Which of the following concepts is best represented by the information?
Porter’s Five Forces
Porter’s Value Chain Analysis
PESTEL Analysis
Ansoff's Growth Matrix
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
'The network is more internally focused and is used to analyze a company’s internal processes, from inbound logistics to after-sales service'. Which of the following concepts is best represented by the information?
BCG Matrix
Porter’s Value Chain Analysis
PESTEL Analysis
Ansoff's Growth Matrix
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following indicate the importance of Information in the context of marketing process?
Environment Scanning
Analyzing Competition
Identifying Customer Needs
All of the above
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following research types explain things such as consumers’ attitudes and demographics or market potential for a product?
Exploratory Research
Descriptive Research
Causal Research
All of the above
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following primary research methods is most effective in terms of response rate?
Personal Interview
Telephone
Survey
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