Marketing Management Quiz 2

Which of the following elements of the PESTLE framework best encompasses aspects such as inflation, changes in consumer spending and employment rates?

• Political

• Economic

• Social

• Technological

Which of the following elements of the PESTLE framework best encompasses aspects such as consumer protection, competitive practices and antitrust regulations?

• Political

• Economic

• Legal

• Technological

'Analyzing competitors, suppliers, customers, and the threat of new entrants and substitutes gives a company insight into the immediate environment that influences its strategic decisions'. Which of the following concepts is best represented by the information?

• Porter’s Five Forces

• Porter’s Value Chain Analysis

• PESTEL Analysis

• Ansoff's Growth Matrix

'The network is more internally focused and is used to analyze a company’s internal processes, from inbound logistics to after-sales service'. Which of the following concepts is best represented by the information?

• BCG Matrix

• Porter’s Value Chain Analysis

• PESTEL Analysis

• Ansoff's Growth Matrix

Which of the following indicate the importance of Information in the context of marketing process?

• Environment Scanning

• Analyzing Competition

• Identifying Customer Needs

• All of the above

Which of the following research types explain things such as consumers’ attitudes and demographics or market potential for a product?

• Exploratory Research

• Descriptive Research

• Causal Research

• All of the above

Which of the following primary research methods is most effective in terms of response rate?

• Personal Interview

• Mail

• Telephone

• Survey

Which of the following is a type(s) of secondary research?

• Internet Research

• Market Reports

• Government Reports

• All of the above

Segmentation based upon variables such as age, gender, family size, income is attributed to?

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

In hotel industry, aspects like clean bed, fresh towel, working lamps, best represent which of the following levels of a product as per Kotler's Product Levels model?

• Core Benefit

• Generic/ Basic Product

• Expected Product

• Augmented Product