Post Test in Principles of Marketing

It is the "lifeblood" of every business.

• money

• marketing

• cash

it involves creating, maintaining and enhancing strong relationships with customers and other stakeholders

• friendship marketing

• relationship marketing

• married marketing

two types of marketing environment

• small environment and narrow environment

• macroenvironment and microenvironment

• land environment and water environment

The following are ome of the issues that can be addressed by marketing research:

• Identify market opportunities and threats

• the problems identified are incorrectly defined

• Determine the level of customer satisfaction

• Determine consumer price awareness and sensitivity

Market Segmentations makes it easier for business organizations to make sales and subsequently generate profits.

• True

• False

Demographic Segmentation includes the following except:

• age

• gender

• religion

• lifestyle

Psychographic segmentation includes the following except:

• social status

• income

• personality traits

• race

 group of individuals with specific characteristics to whom the company has decided to focus its marketing efforts.

• target market

• consumer market

it is the actual consumers of the product/service. The great majority of it comes from the target market

• target market

• consumer market

it is the process of communicating the image of a brand into the minds of consumers.

• market place

• market positioning

• market store

• online market