BP - MOD 2

an issue, difficulty, or gap in knowledge that a researcher seeks to address through systematic investigation.

It is the foundation of any research project, guiding the formulation of research questions and hypotheses.

Key features of a good research problem

• Clarity

• Specificity

• Relevance

• Feasibility

The problem should have practical significance for marketers, consumers, or the business.

The problem should be researchable within the time, budget, and resource constraints.

The problem should be clearly defined and easy to understand.

It must focus on a specific issue or aspect of marketing.

Analyze market trends, customer feedback, and industry reports.

Identify challenges or weaknesses in marketing strategies.

Study competitors to find gaps or inefficiencies in your approach.

Assess patterns of consumer behavior, preferences, and pain points.