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Marketing - Review

Authored by Thu Hà Lưu

Hospitality and Catering

University

Used 3+ times

Marketing - Review
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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How many steps are there in Marketing Management Process?

5

6

7

8

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

How can we analyse marketing opportunities?

SMART analysis

SWOT analysis

PESTLE analysis

Data analysis

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How many elements of Marketing Mix Strategy?

6

7

8

9

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Definition of Market Segmentation

Market segmentation requires dividing a market into bigger segments with distinct needs, characteristics, or behaviors

Market segmentation requires dividing a market into smaller segments with distinct needs, characteristics, or behaviors

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What unit does not include in geographic segmentation?

nations

behaviour

regions

states

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is International market segmentation?

International market segmentation involves forming segments of consumers who have similar needs and buying behaviors even though they are located in different countries.

International market segmentation involves forming segments of consumers who have similar needs and buying behaviors.

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

To evaluate market segments, a firm must look at: (multiple correct answers)

Segment size and growth

Segment-structured attractiveness

Company objectives and resources

Customers

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