Ag Sales 2019

Which of the following is the most effective way to find customers for a new product?

• Trade Shows

• Customer Referrals

• Current Customer Base

• Internet Surveys

• None of the Above

What ultimately determines if you will accept a return of product from an unsatisfied customer?

• Company Policy

• Personal Judgement

• How long ago the product was purchased

• Who was at Fault

• None of the Above

Your customer books 200 tons of feed for $300 per ton for delivery November through December. There is a 5% discount for pre-booking feed. What does the discount cost your company?

• $57,000

• $5,000

• $3,000

• There is no cost to the company

You sell liquid fertilizers and herbicides. Which of the following would be considered complimentary products?

• Zero Turn Mowers

• Granular Bulk Tanks

• Safety Data Sheet Training

• Insurance

The US Department of Agriculture predicts an increase in winter wheat acreage planted. What do you predict this will do to the availability and cost of seed for wheat planting?

• Increase in demand and drop in price for seed wheat

• Increase in demand and increase in price for seed wheat

• Decrease in demand and drop in price for seed wheat

• Decrease in demand and increase in price for seed wheat

The farm price of milk has dropped 12%. What is the effect on input purchases for dairy farmers?

• They will purchase less feed

• They will purchase a higher value feed that costs significantly more

• They will reevaluate their feed input cost to maximize value and attempt to lower input cost

• They will maximize production no matter the cost of input

You sell a broad-spectrum herbicide. Your largest customer, a major turf grass producer, is going out of business. How do you find new uses/customers for your product?

• Have a meeting with the local garden club to discuss possible uses for your herbicide

• Contact the herbicide manufacturer for additional product uses

• Assess current customers for how they utilize the product

• Expand the use of the product with current customers beyond turf grass

• All of the Above

How do you continue to gather and utilize information from existing customers to evaluate improvements in production and operation and assist customers with improvements?

• Interact with customers frequently to maintain rapport, identify uses of your product, evaluate, and inform customers of best practices

• Do a review with each customer in conjunction with your periodic performance review by your supervisor and ask your supervisor to identify the best practice

• Use company provided product information to develop one procedure for all customers thus simplifying your job

• Utilize local finance resources to determine what your customers should utilize

You sell two similar herbicides from two different companies. Herbicide A is your highest profit margin product, but costs 20% more than Herbicide B. How do you differentiate Product A to increase profit while still maintaining market for that product due to higher cost for your customer?

• Stop Selling Herbicide B

• Listen to your customer and apply the features and benefits of Herbicide A to show the added value of the product

• Listen to your customer and apply the features and benefits of Herbicide B to show the added value of the product

• Stop Selling Herbicide A

Customer Jones seems to becoming more distant and uncomfortable in their interaction with you. How do you reestablish the rapport with them?

• Attempt to spend face to face time to listen to his concerns

• Realize he is no longer going to be a customer

• Challenge him on his views

• Ignore the situation as he has been a long-term customer