W7 COM10007

What is the definition of research as provided in the lecture?

• The collection of only quantitative data.

• The synthesis of existing knowledge to generate new ideas.

• The creation of new products and services for the market.

• The use of statistical techniques to analyze past data.

Why is research important in professional communication?

• It allows researchers to gather anecdotal evidence.

• It improves our understanding of how to control audiences.

• It helps in writing factual documents and evaluating reports.

• It replaces the need for creativity in business communication.

What is the primary difference between qualitative and quantitative research?

• Qualitative research involves numbers; quantitative involves opinions.

• Qualitative research is more flexible, allowing for in-depth responses.

• Quantitative research is open-ended, while qualitative is structured.

• Qualitative research is focused on statistics, quantitative is descriptive.

Which of the following is an example of a qualitative research method?

• Surveys with closed-ended questions

• Focus groups

• Statistical analysis

• Regression models

Which research method involves the use of numerical data and statistical techniques?

• Qualitative research

• Quantitative research

• Experimental research

• Case study research

What is a common characteristic of a focus group?

• It involves structured questions only.

• Participants are discouraged from discussing their experiences.

• It gathers a group of people with similar backgrounds to discuss a topic.

• Only one person is interviewed at a time.

What is the purpose of research scales in surveys?

• To analyze statistical data

• To measure people's attitudes

• To gather demographic information

• To replace in-depth interviews

Which of the following is an ethical consideration in research?

• Using secondary data without permission

• Ensuring that participants' personal information is kept confidential

• Sharing raw data with other organizations without informing participants

• Deceiving participants about the true purpose of the study

What is secondary research?

• The collection of new, firsthand data.

• Research based on existing data produced by other sources.

• The primary analysis of surveys and interviews.

• Data collected through experiments.

Which of the following is an example of a professional source for secondary research?

• A peer-reviewed journal article

• A company's annual financial report

• A government census

• A textbook on research methods