Sales Development Program - SKU

Which of the following is not a characteristic of priority SKU?

• High sales

• Key products

• Stock & distribution

• Potential products

What does 'Route to market' mean?

• Buying to resell

• Buying due to stockout

• Buying for consumption

• Buying to meet special needs

Which of the following is included in shopper missions, except?

• Special item

• Special event

• Social dining

• Stock up

Buying to consume right away is a shopper mission

• Special Needs

• Special event

• Today' s Meal

• Immediate Consumption

Where can special needs be obtained, except?

• MM

• Pharmacy

• DHB

• HPM

How do companies usually manage priority SKU stock compared to other products?

• Priority SKU is removed from the market faster to be replaced with new products

• Priority SKU is managed more carefully to avoid stock shortages

• Priority SKU is always offered at a big discount

• Priority SKU is always kept in minimum quantities to reduce storage costs

Which is not a main function of SKU?

• Product identification

• Stock management

• Sales management

• Order management

The ability for companies to see which products are best-selling, which products are less popular, and adjust their sales strategies based on this data is a main function of SKU, namely?

• Sales management

• Sales monitoring

• Stock management

• Product identification

What is meant by Priority SKU?

• Products that have the most stock in the warehouse.

• Products that are considered strategic by the company because they contribute significantly to sales and profits.

• Products that are always discounted to attract customer attention.

• Products with the highest price in the market.

Why do companies tend to focus marketing campaigns on Priority SKU?

• Because Priority SKU is easier to produce.

• Because Priority SKU has the greatest potential to increase revenue and attract consumer attention.

• Because Priority SKU never experiences a decline in sales.

• Because Priority SKU is cheaper compared to other products.