BTEC UNIT 14: ONLINE BUSINESS - LA C D2

What does it mean when users 'bounce' off a website?

• They visit multiple pages.

• They leave without going further than the first page.

• They make a purchase.

• They bookmark the page.

What is the aim regarding the bounce rate?

• To increase it as much as possible.

• To maintain it at the current level.

• To lower it as much as possible.

• To ignore it completely.

What must the content on a website be to attract users?

• Irrelevant and complex

• Relevant and interesting

• Boring and lengthy

• Confusing and cluttered

What is one method to improve usability on a website?

• Use complex language

• Ensure content is clearly and attractively laid out

• Add more advertisements

• Increase loading time

Why is it important to meet the needs of customers on a website?

• To increase bounce rate

• To ensure they leave quickly

• To improve user experience

• To confuse users

How much time do you have to prove the content's relevance to users?

• Minutes

• Hours

• Seconds

• Days

What is a key feature of appealing website content?

• It should be difficult to read.

• It should be easy to read.

• It should be hidden.

• It should be outdated.

What is the relationship between usability and user experience?

• Usability has no impact on user experience.

• Usability is unrelated to user experience.

• Improving usability enhances user experience.

• Usability decreases user experience.

What is the effect of appealing content on a website?

• Increases bounce rate

• Decreases user engagement

• Attracts users

• Confuses users

What is the purpose of breadcrumb trails on a web page?

• To display advertisements

• To enable users to know where they are

• To increase page loading speed

• To store user data