SEO and Digital Analytics

The process of improving the quality and quantity of website traffic to a website or a web page from search engines.

• Search Engine Optimization (SEO)
• Content Marketing
• Pay-Per-Click Advertising
• Website Analytics

A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

• Keywords

• File explorer
• Database management system
• Web browser

Are forms of software that report in real-time on digital data that once might have taken hundreds of hours to manually collect and analyze. 

• Static data reporting tools
• Analytics tools

• Batch processing applications
• Manual data collection software

Refers to the number of likes, shares, or comments a post receives.

• likes
• shares
• engagement
• comments

The translation of customer behavior into actionable business data.

• Sales forecasting
• Digital marketing analytics

• Market segmentation
• Customer profiling

A software system that is designed to carry out web searches, which means searching the World Wide Web in a systematic way for particular information specified in a textual web search query.

• Web browser
• Database management system
• File transfer protocol
• Search engine

The ratio between visits during which a goal is reached and the total number of visits.

• Visit Rate
• Goal Achievement Ratio
• Conversion Rate

• Total Visit Percentage

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

• Conversion Rate
• Click-Through Rate (CTR)
• Bounce Rate
• Engagement Rate

The number of hits or visits a website receives during a 24-hour period.

• Monthly website visits
• Traffic

• Weekly website visits
• Hourly website visits

SEO targets paid traffic rather than direct traffic or unpaid traffic. 

• True

• False