Business and Marketing Strategy Quiz

What is a Business Strategy?

• A company's purpose or reason for being

• A specific procedure to support strategy

• A business's route or plan of action to achieve goals

• An aspirational view of the future

Which term describes a stated, observable, and measurable end result?

• Vision

• Goal

• Tactic

• Mission

What is a Marketing Strategy?

• A specific result to be achieved within a time frame

• A company's game plan for reaching its target market

• An aspirational view of the future

• A company's purpose or reason for being

What defines a company's Mission?

• A specific procedure to support strategy

• A company's purpose or reason for being

• A business's route or plan of action

• A stated, observable, and measurable end result

What is more specific than a goal and is a specific result to be achieved?

• Vision

• Objective

• Strategy

• Tactic

What is a Strategy?

• A route or plan of action to achieve goals

• A specific procedure to support strategy

• An aspirational view of the future

• A company's purpose or reason for being

What is a Tactic?

• A company's game plan for reaching its target market

• A specific procedure to support strategy

• An aspirational view of the future

• A business's route or plan of action

What is a Vision?

• A specific result to be achieved within a time frame

• An aspirational view of the future

• A company's purpose or reason for being

• A specific procedure to support strategy

Which term refers to a specific result to be achieved within a time frame and with available resources?

• Goal

• Objective

• Vision

• Mission

What is the purpose of a Business Strategy?

• To support strategy with specific procedures

• To achieve certain goals and objectives

• To provide an aspirational view of the future

• To define a company's purpose