Benefits of Retail in Beauty therapy

What is one benefit to the therapist from retail?

• Personal targets met so commission and bonuses are earned

• Increased profits and turnover

• Maintains a regular client base

• Clients will recommend the salon

What is a career-related benefit to the therapist from retail?

• Career Promotion

• Increased profits

• Maintains a regular client base

• Clients will recommend the salon

What is NOT included in the elements of first impressions?

• Professional presentation

• Body language

• Tone of voice

• Favorite movie

What is up-selling in the context of a salon?

• Selling a product directly linked to the client's visit

• Offering a discount on the current service

• Selling a product that complements the salon experience

• Providing a free service

The features are the ................ of the service or product.

• advantages

• price

• characteristics

• condition

Which of the following is a FEATURE that will help you sell a product?

• The products history

• How to use it

• The product's popularity

• The product's design

The benefits are the ....................... to the client of using the product or having a serivce.

• advantages

• price

• characteristics

• condition

Which of the following is a BENEFIT mentioned in the document?

• Increased product cost

• How the skin will appear including signs of aging

• More complex usage

• Higher energy consumption

What is the purpose of letting the client feel the product?

• To make it heavier

• To assess its texture

• To change its color

• To make it smell better

When is one of the best times to introduce products to a client?

• During the consultation

• After the client leaves

• Before the consultation

• During a phone call