Trader Joe's Case

When was the first Trader Joe's opened?

• 1965

• 1967

• 1955

• 1970

Who was the company sold to in 1979?

• Steve Jobs

• Sam Walton

• Theo Albrecht

• Karl Albrecht

Trader Joe's was oftentime said to have "____" consumers.

• Cult-Like

• Avid

• Intense

• Overboard

True or False: Trader Joe's utilizes an effective advertising strategy to attract customers.

• True

• False

True or False: Trader Joe's does not have loyalty programs or coupons because it has everyday low prices.

• True

• False

What kind of operation did Albrecht run with Trader Joes?

• Expanding the business quickly without worrying about costs

• Prioritized investing heavily in marketing and luxury office spaces.

• Ran a lean, low-cost operation with minimal overhead.

• Provide high salaries and benefits to all employees regardless of performance.

True or False: Albrecht did not give Coulombe a great deal of autonomy when running Trader Joe's.

• True

• False

When did Trader Joe's expand beyond Southern California

• 1983

• 1977

• 1979

• 1988

True or False: Trader Joe's buys directly from the manufacturers, so therefore they offer lower prices without sacrificing quality. ​

• True

• False

What type of consumer did Trader Joe's originally target?

• Educated and wealthy individuals

• Overeducated and underpaid individuals

• Individuals who shop in bulk

• Budget and health conscious and families