Lesson 7 Quiz

The spread of many cultures is a result of:

• Globalization
• Westernization
• Cultural imperialism
• Media globalization

The South Korean rapper Psy's "Gangnam Style" illustrates:

• The spread of American culture globally
• How global audiences may not fully understand the cultural references in media
• The power of social media to spread ideas
• The dominance of Western media over local cultures

The notion of LGBT rights is spreading across the world and becoming more widely accepted. This is an example of:

• Cultural homogenization
• The spread of ideas through globalization
• The influence of Western liberal values
• The failure of conservative ideologies to spread globally

The primary means by which globalization disseminates global culture and ideas is through:

• Travel and personal interactions
• Traditional media like books and magazines
• Broadcast media like radio and television
• The media and communication technologies

Marshall McLuhan's idea that "the medium is the message" suggests that:

• The content of media is more important than the technology used to convey it
• The technology of media shapes and changes societies more than the ideas it transmits
• New media are neither good nor bad, they simply represent change
• Media messages are more influential than personal interactions

Which among the following is an example of contra-flows?

• Taylor Swift’s songs being popular around the world.
• The Harry Potter book series is an all-time known children’s books
• Listening to television networks like CNN, BBC and NBC as a source of legitimate information.
• The rise of South Korean quality skincare products as one of the bests in the world.

Cellphones "broaden people's horizons" but also "limit the senses" by making users more easily distracted. This is an example of:

• Cultural imperialism
• The global village
• The trade-offs associated with new media
• Audience interpretation of media

McLuhan's concept of the "global village" refers to how:

• Television was transforming the world into a more interconnected community
• Global media was leading to the homogenization of culture
• The world was becoming more Americanized through media globalization
• New media were both enriching and amputating human senses

The idea that global media tends to homogenize culture and promote "American" capitalist principles like consumerism is known as:

• Cultural relativism
• Media imperialism
• Cultural imperialism
• Audience studies

The following is an example of cultural hybridization EXCEPT

• The showcasing of national costumes among the Miss Universe candidates.
• American fastfood chain McDonald’s offering rice meals in the Philippines.
• The consideration of the TagLish (Tagalog+English) medium as a form of language among Filipinos at schools
• Chavacano as a Spanish-based creole language that is spoken widely in Zamboanga City.