BH BMT Forcefield

Identify the purpose of a force field analysis.

• To analyze the external environment that a firm operates in

• To compare the driving and restraining influences of a decision

• To compute the expected value of a project

• To determine the opportunities and threats faced by a business

A firm is planning to upgrade its manufacturing equipment. Purchasing the equipment would increase economies of scale. Identify the impact of this information on the firm’s decision.

• Dissuade management from purchasing the equipment

• Have no influence of management’s decision to purchase the equipment

• Persuade management to purchase the equipment

• Cannot be determined from the information given

In a force field analysis, those factors which encourage change are called __________, while those that discourage change are called __________.

• Chance nodes, decision nodes

• Driving forces, restraining forces

• Opportunities, threats

• Successes, failures

Identify the least appropriate source for the weightings applied to each force in a force field analysis.

• Employee survey data

• Management interviews

• Opinion of the person preparing the force field analysis

• Secondary market research results

Which option is not available to management once a force field analysis is completed?

• Identifying the side with the higher weightings and making a decision

• Investigating possible reasons for highly weighted forces and investigating strategies to reduce them

• Investigating possible reasons for lowly-weighted forces and investigating strategies to increase them

• Securing finance to implement the proposed change

An ice cream store prepared the following force field analysis diagram. Identify the likely finding from the diagram.

• Abandon the development of a new ice cream flavour

• Ask employees whether the firm should develop a new flavour

• Conduct further research to identify new forces or reexamine weightings

• Develop the new flavour of ice cream

Using the force field diagram below, identify the most likely error made in presenting the data.

• Employee motivation is unlikely to decrease

• Government support is unlikely to be a benefit

• The firm’s brand image is unlikely to improve

• The firm’s capital expenditure is unlikely to increase