T2P1 Evolution and History of Public Relations Quiz

Public relations in the Philippines was introduced by:

• The U.S. Army in the 1940s

• Ivy Lee in 1906

• P.T. Barnum in the 1800s

• Edward Bernays in 1923

Who is considered the "Father of Public Relations"?

• Ivy Lee

• P.T. Barnum

• Edward Bernays

• Amos Kendall

The earliest known evidence of public relations can be traced back to:

• The Roman Empire

• Ancient Greece

• The Middle Ages

• The Industrial Revolution

Who among the following philosophers used communication to persuade and teach during 470 BCE – 322 BCE?

• Aristotle

• P.T. Barnum

• Edward Bernays

• Ivy Lee

Ivy Lee is known for creating the:

• First PR department

• Declaration of Principles

• Two-Way Symmetrical Model

• Press Agentry Model

P.T. Barnum is famous for which type of PR strategy?

• Press Agentry

• Public Information Model

• Crisis Management

• Two-Way Symmetrical Model

The Boston Tea Party is an example of early PR tactics used by:

• Edward Bernays

• Thomas Paine

• Samuel Adams

• Amos Kendall

Who reshaped President Andrew Jackson’s public image in the early 1800s?

• Ivy Lee

• Amos Kendall

• Edward Bernays

• P.T. Barnum

Who introduced persuasion to the masses by spreading Catholicism in the 15th century?

• Pope Gregory XII

• Thomas Paine

• Samuel Adams

• Socrates

The first recorded press release was written in:

• 1923

• 1940

• 1906

• 1890