T3P2 PR Concepts, Principles, Terms, & Theoretical Concepts Quiz

Reciprocity in Social Exchange Theory refers to:

• Publics engaging with organizations when they perceive a reciprocal benefit

• Public feedback loops

• Avoiding public engagement

• Managing media relations

A successful exchange relationship in PR is built on:

• Misinformation

• Trust and commitment

• Crisis management

• Avoiding external communication

Which of the following focuses on how social media platforms impact PR?

• Social Media Theory

• Framing Theory

• Situational Theory

• Agenda-Setting Theory

Which theory explains why people engage with certain media platforms based on their needs and desires?

• Uses and Gratifications Theory

• Agenda-Setting Theory

• Social Exchange Theory

• Framing Theory

Dialogic Theory in social media PR emphasizes:

• Avoiding public interaction

• Engaging in open, two-way communication with the public

• One-way communication from organizations

• Persuading the public without feedback

Image Repair Theory, developed by William Benoit, focuses on:

• Shaping public opinion through framing

• Repairing an organization’s image after a crisis or wrongdoing

• Influencing media coverage

• Managing internal employee relations

What is a common strategy in Image Repair Theory?

• Denial and shifting blame

• Increasing sales

• Avoiding public statements

• Promoting new products

What is the primary focus of Relationship Management Theory in PR?

• Short-term media coverage

• Building and maintaining long-term relationships with stakeholders

• Avoiding public interaction

• Crisis communication

In PR, the 'building' stage of relationship management involves:

• Ignoring public feedback

• Establishing trust and understanding between an organization and its publics

• Focusing on internal communication

• Using media stunts to attract attention

The 'initiating' stage of Relationship Management Theory refers to:

• The beginning of interactions between the organization and stakeholders

• Managing internal communications

• Ending relationships with stakeholders

• Avoiding media attention