Global Marketing Strategies Quiz

What is the main focus of the video?

• A-level business strategies

• Global marketing strategies

• Local business development

• Digital marketing techniques

Which company is an example of using the ethnocentric approach?

• Pepsi

• Microsoft

• McDonald's

• Tesco

What is a key feature of the ethnocentric approach?

• High R&D investment

• Multiple brand names

• Global standardization

• Local customization

What is a key characteristic of the polycentric approach?

• Standardizing products globally

• Customizing products for local markets

• Using a single global brand name

• Ignoring local consumer needs

Which approach involves creating a new brand name for different markets?

• Ethnocentric

• None of the above

• Geocentric

• Polycentric

Which company uses a geocentric approach by adapting its menu in different countries?

• Apple

• Microsoft

• Tesco

• McDonald's

Which company is an example of using a geocentric approach by tweaking product flavors?

• Microsoft

• Pepsi

• Apple

• Tesco

What is a common strategy in the geocentric approach?

• Ignoring local tastes

• Using a single global brand

• Creating entirely new products

• Avoiding market research

What is a major benefit of the ethnocentric approach?

• Higher R&D costs

• Economies of scale

• Increased local market share

• Higher customization costs

What is a potential downside of the ethnocentric approach?

• Higher sales

• Increased customization

• Reduced local market relevance

• Lower economies of scale