BOY Review

What is the value of implementing the Conversions API?

• Increases event matching to reduce the cost per action

• Bypass data sharing policies

• Improve market research

• Unlock reach to additional placements

Which Meta service can extend an ad campaign to audience on thousands of mobile apps?

• Audience Network

• Facebook

• Stories Ads

• Feed Ads

When considering Meta technologies to market and sell products, which is one of its greatest values to an owner of a small business.

• Large reach for a low cost

• Print-on-Demand services

• 
  

  Global reach with no cost shipping

What is the primary difference between a business account and a personal account on Instagram?

• Stories

• Pictures

• Insights

• Videos

What must you first have before you can create a Facebook Business Page?

• Credit Card

• Bank Account

• Facebook Profile

You are using Meta Ads Manager to customize the settings of a marketing launch for your new business.

From the highest to the lowest level, what are the structural components of Meta advertising?

• Campaign, Ad Sets, Ads

• Ad Sets, Ads, Campaign

• 
  

  Ads, Campaign, Ad Sets

• Ads, Ad Sets, Campaign

Which of the following roles allows a user to manage an ad account in Meta Ads Manager?

• Admin or Designer

• Designer or Advertiser

• Admin or Advertiser

• Marketer or Power User

Which Meta tool should be used to edit images so they fit all ad placements?

• Ad Manager

• 
  

  Creative Hub

• 
  

  Facebook Dashboard

• Creative App

Which Meta technology provides advertising value by enabling a customer service organization to deliver immediate automated responses?

• Instagram

• Audience Network

• Messenger

• Facebook App

A marketing team has a business goal to increase the number of signups for a monthly newsletter.

Which of the following ad campaign objectives best matches the business goal?

• Traffic

• 
  

  Engagement

• Leads

• Awareness