Smarties Candy Company: Leadership and Legacy

Match the following events with their corresponding years: 1) Smarties founded 2) Liz Dee took leadership role 3) Smarties' 75th anniversary.

• 2-B

• 1949

• 3-C

• 2008

• 1-A

• 2024

Smarties was founded in (a)   . A) 1945 B) 1949 C) 1955 D) 1960

• 1945

• 1955
• 1949
• 1960

What percentage of Smarties' annual sales is driven by Halloween?

• 10%

• 15%

• 25%

• 30%

Liz Dee is the co-president of which candy company?

• Hershey's

• Mars

• Smarties

• Nestle

What is a significant challenge mentioned by Liz Dee regarding maintaining Smarties' market presence?

• Increasing production

• Maintaining relevance and shelf space

• Expanding globally

• Reducing costs

The marketing landscape has changed significantly since the founding of Smarties. True or False?

• True

• False

Smarties celebrated its 75th anniversary in which year?

• 2020

• 2022

• 2024

• 2026

Who was inducted into the Candy Hall of Fame last weekend?

• Dee

• Edward Dee

• Thomas Edison

• Smarties

Complete the quote attributed to Thomas Edison: 'Opportunity is missed by most people because it's dressed in overalls and looks like (a)   .'

• Fun

• Work

• Play

• Success

What suggestion was given to Dee by a 60-something man regarding the business?

• To expand internationally

• To hide the fact that it is a women-run business

• To change the product line

• To increase marketing efforts.